Web Engagement Project

Perfect Product Detail Page

Project stages

Outcome

Solution

Key insights

Approach

Problem

Project stages

Outcome

Our new product detail page experience made room for reviews, citations, direct links to tech support and documentation. Promo codes, product variants, and direct access to CoAs.

An incredible 54% increase in eShop product link clicks and a 69% decrease in site search usage.

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Solution

Enhance the PDP experience by answer basic availability and delivery questions, ensure social proof is front and center, and get users to documentation quickly.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi.

key Insights

1) X% of competitors offered X feature

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi.

2) Customers are looking for social proof

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi.

3) Customers base their PDP expectations on B2C leaders, not life science industry competitors

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi.

APPROACH

Build and inventory of all modern product detail page features, compare with Sartorius, and identify gaps.

Problem

Sartorius product detail pages were missing many modern features and left customers with lingering questions.

Nicholas Fargher

Nicholas Fargher

Perfect Product Detail Page

Web
engagement
project

Web engagement
project

Project stages

Project stages

Outcome

Outcome

Our new product detail page experience made room for reviews, citations, direct links to tech support and documentation. Promo codes, product variants, and direct access to CoAs.

An incredible 54% increase in eShop product link clicks and a 69% decrease in site search usage.

Solution

Enhance the PDP experience by answer basic availability and delivery questions, ensure social proof is front and center, and get users to documentation quickly.

Enhance the PDP experience by answer basic availability and delivery questions, ensure social proof is front and center, and get users to documentation quickly.

key Insights

1) X% of competitors offered X feature

1) X% of competitors offered X feature

2) Customers are looking for social proof

2) Customers are looking for social proof

3) Customers base their PDP expectations on B2C leaders, not life science industry competitors

3) Customers base their PDP expectations on B2C leaders, not life science industry competitors

APPROACH

Build and inventory of all modern product detail page features, compare with Sartorius, and identify gaps.

Build and inventory of all modern product detail page features, compare with Sartorius, and identify gaps.

Problem

Sartorius product detail pages were missing many modern features and left customers with lingering questions.

Sartorius product detail pages were missing many modern features and left customers with lingering questions.

Perfect Product Detail Page

Web engagement project

Web engagement project

Project stages

Project stages

Outcome

Outcome

Our new product detail page experience made room for reviews, citations, direct links to tech support and documentation. Promo codes, product variants, and direct access to CoAs.

An incredible 54% increase in eShop product link clicks and a 69% decrease in site search usage.

Solution

Enhance the PDP experience by answer basic availability and delivery questions, ensure social proof is front and center, and get users to documentation quickly.

Enhance the PDP experience by answer basic availability and delivery questions, ensure social proof is front and center, and get users to documentation quickly.

key Insights

1) X% of competitors offered X feature

1) X% of competitors offered X feature

2) Customers are looking for social proof

2) Customers are looking for social proof

3) Customers base their PDP expectations on B2C leaders, not life science industry competitors

3) Customers base their PDP expectations on B2C leaders, not life science industry competitors

APPROACH

Build and inventory of all modern product detail page features, compare with Sartorius, and identify gaps.

Build and inventory of all modern product detail page features, compare with Sartorius, and identify gaps.

Problem

Sartorius product detail pages were missing many modern features and left customers with lingering questions.

Sartorius product detail pages were missing many modern features and left customers with lingering questions.

Web
engagement
project

Web engagement
project