global website leadership
Sartorius.com Global Product Promotions Page
Sartorius.com Global Product Promotions Page
Led the strategy and UX for Sartorius’ first centralized, cross-divisional product promotions hub.
Led the strategy and UX for Sartorius’ first centralized, cross-divisional product promotions hub.
Stages
Problem
So many promos
In 2023, our Regional Business Managers began requesting more and more individual promotion pages. We created a template and were happy to build and launch each one, but it quickly became clear we were solving the same problem in isolated pockets. Unlike many of our competitors, Sartorius did not have a centralized place where customers could see all available product promotions.
The need for a global solution
This gap presented a chance to design an experience that extended beyond a single division and offered a global, reusable solution. It was also an opportunity for my team to stretch into a more strategic, cross-divisional space. We aimed to solve issues such as:
LPS and BPS teams building promotion pages in silos
Low visibility for Sartorius promotions, which meant potential missed sales
Customers having no clear way to see what promotions were available when visiting the site
Marketing teams across the company having no way to communicate all promotions in one place
Problem
So many promos
In 2023, our Regional Business Managers began requesting more and more individual promotion pages. We created a template and were happy to build and launch each one, but it quickly became clear we were solving the same problem in isolated pockets. Unlike many of our competitors, Sartorius did not have a centralized place where customers could see all available product promotions.
The need for a global solution
This gap presented a chance to design an experience that extended beyond a single division and offered a global, reusable solution. It was also an opportunity for my team to stretch into a more strategic, cross-divisional space. We aimed to solve issues such as:
LPS and BPS teams building promotion pages in silos
Low visibility for Sartorius promotions, which meant potential missed sales
Customers having no clear way to see what promotions were available when visiting the site
Marketing teams across the company having no way to communicate all promotions in one place
Approach
Implementing a global solution required thoughtful preparation across the UX spectrum and close collaboration with other divisions. I focused first on building a solid understanding of the landscape and aligning stakeholders on what a truly global experience should look like.
I began with:
Competitive analysis: Reviewing how industry leaders structure and surface product promotions
Cross-divisional alignment: Partnering with BPS counterparts to understand their current approach, pain points, and needs
Language and country-specific needs: Working with marketing leadership to define what “global” should mean in practice
Scalability planning: Designing an experience that would be easy to maintain and extend
Mockups: Visualizing layout, hierarchy, and interaction patterns to keep the page intuitive for customers
UX handoff: Clearly communicating the problem, goals, and desired outcomes to my UX teammates for build
Approach
Implementing a global solution required thoughtful preparation across the UX spectrum and close collaboration with other divisions. I focused first on building a solid understanding of the landscape and aligning stakeholders on what a truly global experience should look like.
I began with:
Competitive analysis: Reviewing how industry leaders structure and surface product promotions
Cross-divisional alignment: Partnering with BPS counterparts to understand their current approach, pain points, and needs
Language and country-specific needs: Working with marketing leadership to define what “global” should mean in practice
Scalability planning: Designing an experience that would be easy to maintain and extend
Mockups: Visualizing layout, hierarchy, and interaction patterns to keep the page intuitive for customers
UX handoff: Clearly communicating the problem, goals, and desired outcomes to my UX teammates for build
Solution
The solution took shape as all connected deliverables worked together to create a cohesive, centralized promotions experience. Rather than a single page, we designed a small ecosystem that made promotions easier to find, filter, and manage.
Key elements included:
Landing page: A centralized, global Product Promotions page that aggregates all live offers
Promotion filters and sorting: A filterable component where users can narrow promotions by type (BOGO, discount, sample, etc.), product category, and brand
Page visibility: A quick link tile and promotions section on the home page, plus callout teasers on the products start page and within the products navigation
Cross-divisional promotion governance: A shared promotions calendar, submission and maintenance guidelines, and a RACI to clarify roles
IT development: A new web feature request to support country-specific promotion visibility
Solution
The solution took shape as all connected deliverables worked together to create a cohesive, centralized promotions experience. Rather than a single page, we designed a small ecosystem that made promotions easier to find, filter, and manage.
Key elements included:
Landing page: A centralized, global Product Promotions page that aggregates all live offers
Promotion filters and sorting: A filterable component where users can narrow promotions by type (BOGO, discount, sample, etc.), product category, and brand
Page visibility: A quick link tile and promotions section on the home page, plus callout teasers on the products start page and within the products navigation
Cross-divisional promotion governance: A shared promotions calendar, submission and maintenance guidelines, and a RACI to clarify roles
IT development: A new web feature request to support country-specific promotion visibility
Outcome
Sartorius' first global product promotions page
My lead UX designer took the initial mockups, collaborated with BPS, and built Sartorius’ first centralized Product Promotions page. This included adding key callouts throughout the site so promotions are surfaced in the right moments of the user journey, not just buried on a single URL.
After launch, marketing and sales gained a single page to direct customers to all active promotions. LPS and BPS now co-manage the page, actively monitoring and updating content to keep it fresh and relevant.
View Sartorius Product Promotions
Work in progress
There is still work in progress, including:
Finalizing promotions page governance (calendar, guidelines, and processes)
Implementing country-specific sorting so users can easily see promotions available in their region
Even with open items, early data over the last three years shows a significant increase in promotion page visits and promo code usage, indicating that the centralized experience is helping customers find and act on relevant offers.
Results
Over the next couple of years I was happy to see our product promotions increasingly gain traction:
122.7%
YoY increase in promotion page visits in 2025
80.8%
YoY increase in promo code order value in 2025
24.1%
YoY increase in total promo code orders in 2025
Figure 1. Sartorius Product Promotions web page. Customers can filter by promotion type, product category, and brand.
Outcome
Sartorius' first global product promotions page
My lead UX designer took the initial mockups, collaborated with BPS, and built Sartorius’ first centralized Product Promotions page. This included adding key callouts throughout the site so promotions are surfaced in the right moments of the user journey, not just buried on a single URL.
After launch, marketing and sales gained a single page to direct customers to all active promotions. LPS and BPS now co-manage the page, actively monitoring and updating content to keep it fresh and relevant.
View Sartorius Product Promotions
Work in progress
There is still work in progress, including:
Finalizing promotions page governance (calendar, guidelines, and processes)
Implementing country-specific sorting so users can easily see promotions available in their region
Even with open items, early data over the last three years shows a significant increase in promotion page visits and promo code usage, indicating that the centralized experience is helping customers find and act on relevant offers.
Results
Over the next couple of years I was happy to see our product promotions increasingly gain traction:
122.7%
YoY increase in promotion page visits in 2025
80.8%
YoY increase in promo code order value in 2025
24.1%
YoY increase in total promo code orders in 2025
Figure 1. Sartorius Product Promotions web page. Customers can filter by promotion type, product category, and brand.
Nicholas Fargher
© 2026 Nicholas Fargher
Nicholas Fargher
© 2026 Nicholas Fargher