Leadership, strategy & design
Leveraging almost two decades of life science industry experience to define customer journeys.
All
Team development
Global web leadership
Operational excellence
Innovation
Global website leadership
I co-established Sartorius’ first Website Governance Board
Aligning LPS with BPS and CorpComm divisions, I worked to ensure high-profile, sitewide initiatives were communicated and approved before implementation.
Innovation
I redefined how we measure Sartorius web engagement
We pushed the boundaries of simple metrics through team collaboration, research, KPIs, and data-driven updates.
Operational excellence
I expanded my team from UX to Digital Experience & Operations
After a marketing reorganization, I added PIM, DAM, Email, and Lead Import to my team, providing an opportunity to codify new operational standards.
Innovation
I led the vision for a customer-centric MySartorius account portal
Sartorius had launched its initial MySartorius customer account portal, but it lacked key features. Collaborating with a colleague, we developed a vision for a perfect account experience.
Team development
I transformed my UX team from task executors to web experience advisors
Sartorius needed design experts and customer advocates. Explore my strategy and the outcome.
Operational excellence
I developed a web workload points tracking system to understand and protect resourcing
Burnout is real. I needed a way to ensure my team wasn't overworked which allowed me to know when to ask for more help.
Team development
I leveled-up my UX team by training them in SEO best practices, keyword research, and project management
Without a dedicated SEO manager, my team quickly learned how to coordinate with our stakeholders to drive organic traffic.
Operational excellence
I developed the Definitive Web Request Guide
My first big project as a manager was understanding our web ops process and turn it into a marketing delivery engine. As soon as I had established new guidelines I created a comprehensive guide.
Innovation
I led UX for Sartorius' perfect eShop product detail page
Understanding what customers expect on an eCommerce product detail page led to an enhanced experience at a critical buying journey stage.
Innovaton
I introduced CMR's first UX design process and flipped the company to a design-first organization
Previously an engineering-first organization, I convinced CMR that starting with UX design reduces expensive dev time downstream.
Global web leadership
I led the Sartorius.com home page redesign
During Sartorius' 2022 Global Website Update project, the Corporate Branding & Design team pulled me from another project workstream to provide direction on a new home page concept.
Global web leadership
I established a centralized, global Product Promotions web experience
Sartorius needed a centralized place for customers to see our complete list of running deals. My team took the lead and delivered the first global promotions hub.
