Portfolio

Problem

In 2022, Sartorius was growing quickly and marketing activity surged. The website expanded to keep pace, but in the rush to support priority campaigns, communication and transparency between LPS, BPS, ATS, and Corporate Communications fell behind. Decisions that affected shared web experiences were often made in isolation, which created friction across teams.

This led to recurring issues, including:

Global navigation changes implemented without alignment from key stakeholders
New web features rolled out that broke existing page layouts
Unclear roles, responsibilities, and ownership across web areas

Problem

In 2022, Sartorius was growing quickly and marketing activity surged. The website expanded to keep pace, but in the rush to support priority campaigns, communication and transparency between LPS, BPS, ATS, and Corporate Communications fell behind. Decisions that affected shared web experiences were often made in isolation, which created friction across teams.

This led to recurring issues, including:

Global navigation changes implemented without alignment from key stakeholders
New web features rolled out that broke existing page layouts
Unclear roles, responsibilities, and ownership across web areas

Approach

To address these challenges, we aligned on shared objectives, mapped ownership across web areas, and refreshed key processes so stakeholders had a clear, consistent way of working.

I helped drive this work by:

Conducting an inventory of WCMS web areas to map roles, responsibilities, and ownership
Identifying and prioritizing problem areas that needed attention first
Revisiting and updating website processes to improve visibility, handoffs, and accountability

Approach

To address these challenges, we aligned on shared objectives, mapped ownership across web areas, and refreshed key processes so stakeholders had a clear, consistent way of working.

I helped drive this work by:

Conducting an inventory of WCMS web areas to map roles, responsibilities, and ownership
Identifying and prioritizing problem areas that needed attention first
Revisiting and updating website processes to improve visibility, handoffs, and accountability

Solution

The core solution was a Global Website Governance Board supported by clear standards and processes. The board aimed to connect website stakeholders of all divisions to streamline strategic efforts on shared content pages and align projects and timelines. It would decide on the realization of projects, their priority and the resources to be released for the project.

Key elements of the solution:

Established a Global Website Governance Board to oversee major cross-divisional website updates
Set a recurring governance meeting cadence for current and upcoming initiatives
Codified a cross-divisional web update protocol with defined communication and approval steps
Created a comprehensive website RACI for roles, responsibilities, and ownership
Updated web-related processes so day-to-day operations reflected the new governance model

Figure 1. Website content cross-divisional decision tree. This guide helps content creators and designers communicate appropriately depending on the scope of the website update.

Solution

The core solution was a Global Website Governance Board supported by clear standards and processes. The board aimed to connect website stakeholders of all divisions to streamline strategic efforts on shared content pages and align projects and timelines. It would decide on the realization of projects, their priority and the resources to be released for the project.

Key elements of the solution:

Established a Global Website Governance Board to oversee major cross-divisional website updates
Set a recurring governance meeting cadence for current and upcoming initiatives
Codified a cross-divisional web update protocol with defined communication and approval steps
Created a comprehensive website RACI for roles, responsibilities, and ownership
Updated web-related processes so day-to-day operations reflected the new governance model

Figure 1. Website content cross-divisional decision tree. This guide helps content creators and designers communicate appropriately depending on the scope of the website update.

Outcome

The Website Governance Board was a significant step toward more consistent global collaboration and shared web standards. As the LPS web representative, I shifted my perspective on the Sartorius digital ecosystem from divisional to global, and I continue to apply that mindset when leading cross-divisional work.

Results:

100%

Reduction in surprise navigation updates

90%

Reduction in misaligned web feature requests

100%

Cross-divisional alignment on website RACI & process

Outcome

The Website Governance Board was a significant step toward more consistent global collaboration and shared web standards. As the LPS web representative, I shifted my perspective on the Sartorius digital ecosystem from divisional to global, and I continue to apply that mindset when leading cross-divisional work.

Results:

100%

Reduction in surprise navigation updates

90%

Reduction in misaligned web feature requests

100%

Cross-divisional alignment on website RACI & process

Website Governance Board

global website leadership

Sartorius.com Website Governance Board

Sartorius.com Website Governance Board

Stages

Stages

Problem

Problem

Approach

Approach

Solution

Solution

Outcome

Outcome